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and of course, clothes. An air of disdainful beauty and distinguished boredom was the last word in elegance at this time.The fashion magazine editors intent was that their readership would be able to identify and see themselves in these glamourous mannequins, but of course, nothing could be further from the truth. Even the richest clients who patronised the grand salons of Dior and Balenciaga could not emulate the icy beauty and poise of the glamazons. Nonetheless, it has to be said that haute couture in particular has never had a place for mundane, everyday life, and the immense power of its unique appeal to fantasy was and still is, its most intoxicating drug and sales pitch.
The models of the time, and indeed to this day, have been likened to actresses. In a photographic studio, and even on a catwalk, they were required to convey glamour and evoke a mood, whether it be dramatic or comic, according to the ensemble being displayed. Often, the very elegance of the outfit would impose strict limitations on how the drama could be presented. The four most common stereotypes of models were the young debutante, the woman of the world, the vamp, and the go-ahead modern young thing. Thus in the case of a photographic session, each models own "aura" became essential in creating atmosphere.
"Cabine De Glamour" continues in the next issue..... |
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